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Although most people still associate viral marketing with video and YouTube, achieving satisfactory results with commercial viral video marketing has become difficult, due to over saturation. Viral games however can still provide great results, almost always surpassing those of video campaigns, here’s why:
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rViral game seeding is easier and provides more consistent results
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rThere are many online games portals and community sites that will feature and actively promote your game for free. It’s relatively easy to get a game on the front page of a few high traffic games portals, potentially getting your game in front of millions worldwide, but try doing that with YouTube, or one of the other main video sharing sites. Over saturation on the video sharing sites has meant that it’s virtually impossible to make your video stand out from the vast number competing for your audience’s attention.
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rViral games get consistently higher viewing figures
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rThe ease of seeding and the fact that there is less competition means viral games typically get many times more views than videos. Millions (or even tens of millions) of worldwide plays are commonplace with viral games. Getting those sorts of numbers with viral videos is impossible for all but a handful of the very best viral videos.
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rYou can embed clickable links in a viral game
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rOne of the main things that make viral games so effective is the referral traffic they generate. It’s possible to put clickable web links within the game to drive traffic to your business, or a specific product website. Clickthrough rates on viral games are typically over 10%, much higher than other forms of online advertising such as banner ads. This is where viral videos fail. With no way to include clickable links it’s just a case of inserting a web address and hoping the visitors come. Obviously doing this just can’t compete with the direct clickthroughs generated by a viral game.
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rViral games are interactive
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rViral games draw the viewer in and encourage them to interact with your brand, rather than just passively watch the advert. This can give your advert a much greater impact, make it much more memorable and increase the chances of people coming back for repeat plays.
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rYou get more for your money with viral games
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rGiven the above and the fact that production costs are similar, viral games give you a much better return on your investment. Viral games consistently reach a much larger audience for roughly the same cost as viral videos.
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rYou can easily, accurately monitor results with viral games
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rWith viral games it’s possible to insert a viral tracking service (or even Google Analytics) into the code to track detailed visitor data across hundreds of sites and all through one dashboard. This makes it much easier to see and monitor the success of your viral marketing campaign. You can also track clickthroughs to your website accurately with viral games, because links aren’t possible within videos neither is accurate referral traffic tracking.
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rViral videos can be used to promote games but not vice versa
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rThis may sound a bit odd, considering everything preceding this, but inexpensive viral videos can be effectively used to boost traffic to a viral game. We often do this with the viral games we release, where we create a short gameplay video in order to further promote the viral game. Because it’s just a video capture of the game there is very little time, work and cost involved.
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rAlthough videos are the first thing that spring to mind when you mention viral marketing, games are definitely more effective and worthy of your marketing budget.

<p>It is sad to see someone gone at a young age. Someone that live to be a acting that was her dream my heart go out to her family. I don’t know her that well but I seen so of her movie she was a good person she will be miss. It is sad when someone you love is gone you think it a dream and you are waiting to wake up but you know that they are gone. well I am sorry for the lose of <strong><a rel="nofollow" onClick="javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);" href="http://blog.discountsgolfclubs.com">Brittany Murphy</a></strong>.</p> <p><img src="http://blog.discountsgolfclubs.com/wp-content/uploads/2009/12/1.jpg" alt="Brittany Murphy " title="Brittany Murphy " />[/caption] This past weekend, Brittany Murphy suddenly died at the age of 32. Born in Atlanta, she grew up in New nfl jerseys sale before moving, along with her mother, to LA to pursue an acting career at the tender age of 13. Murphy got her first part a year later and not long afterward was appearing in movies like "Clueless," "Girl Interrupted," and eventually "Sin City." Take a look back at some of her most memorable roles.</p> <p><strong>Clueless (1995)</strong> <img src="http://blog.discountsgolfclubs.com/wp-content/uploads/2009/12/Clueless-1995.jpg" alt="Clueless (1995)" title="Clueless (1995)" />[/caption] Murphy made a splash in this hit high school comedy as Tai, the fashion-challenged transfer student whom Alicia Silverstone’s Cher takes under her wing.</p> <p><strong>Girl, Interrupted (1999)</strong> <img src="http://blog.discountsgolfclubs.com/wp-content/uploads/2009/12/Girl-Interrupted-1999.jpg" alt="Girl, Interrupted (1999)" title="Girl, Interrupted (1999)" /> Murphy raised her profile in this critically-acclaimed drama, starring alongside Angelina Jolie and Winona Ryder and giving a memorable performance as Daisy, a suicidal teen with an eating disorder.</p> <p><strong>Don’t Say a Word (2001)</strong> <img src="http://blog.discountsgolfclubs.com/wp-content/uploads/2009/12/Dont-Say-a-Word-2001.jpg" alt="Don" /> Holding her own opposite Michael Douglas, Murphy played a disturbed young woman who holds a valuable secret, perhaps best remembered for her line, "I’ll never tell…" which was prominently featured in the film’s ad campaign.</p> <p><strong>8 Mile (2002)</strong> <img src="http://blog.discountsgolfclubs.com/wp-content/uploads/2009/12/8-Mile-2002.jpg" alt="8 Mile (2002)" title="8 Mile (2002)" /> In director Curtis Hanson’s hip hop drama, Murphy starred as wannabe model Alex, who gets romantically entangled with up-and-coming Detroit rapper Eminem in his acting debut.</p> <p><strong><a rel="nofollow" onClick="javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);" href="http://blog.discountsgolfclubs.com">Uptown Girls (2003)</a></strong> <img src="http://blog.discountsgolfclubs.com/wp-content/uploads/2009/12/Uptown-Girls-2003.jpg" alt="Uptown Girls (2003)" title="Uptown Girls (2003)" /> Murphy transitioned from supporting roles to lead with this indie coming-of-age tale about a dead rock star’s daughter who finally steps out her father’s shadow. The movie is also one Dakota Fanning’s first leading roles.</p> <p><strong>Just Married (2003)</strong> <img src="http://blog.discountsgolfclubs.com/wp-content/uploads/2009/12/Just-Married-2003.jpg" alt="Just Married (2003)" title="Just Married (2003)" /> Murphy starred opposite her then boyfriend Ashton Kutcher in this tale about a honeymoon gone wrong. Soon after this movie came out, they broke up and Kutcher started dating his future wife, Demi Moore.</p> <p><strong>Sin City (2005)</strong> <img src="http://blog.discountsgolfclubs.com/wp-content/uploads/2009/12/Sin-city-2005.jpg" alt="Sin city 2005" title="Sin city 2005" /> Even thou

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