Buying MLM Leads Will Send You To The Poor House

July 4, 2010 - 6:58 am Comments Off

How can a network marketer grow his business without quality leads? This article will give details on the difference between buying MLM leads that usually end up worthless and creating quality laser targeted MLM leads that convert like crazy.

Not Trustworthy

Once an MLM rep works through their warm list they often turn to purchasing MLM leads to further build their business. There are advertisers all over the net claiming to offer the best leads. However there are few of these lead selling businesses that can really provide what they say they provide. No long ago the was a MLM lead source that was selling double opt-in MLM leads. Double opt-in means the email address of the lead was verified to be a real email address. After running an email ad to the leads provided by this service it was shown that over 25% of the leads were not confirmed and were actually bogus leads. If you are laying out cash for leads you deserve to get what you pay for.

Not Good Resources

Other issues with MLM leads companies is the way they obtain their leads in the first place. Many lead companies get leads from online surveys. They usually pay the person a small fee to fill out a survey and then their contact information is resold as a lead. If you are building a team of heavy hitting MLMer’s then you would want smart marketers that are willing to work hard. Now lets add to the equation a prospect that is willing to spend time to sit and fill out forms all day. Someone who is willing to sit all day and fill out surveys just to make a few dollars is not someone you want on your team. They are actually working for under minimum wage. Can you build a huge organization with people like that? These people are not highly motivated and definitely not leaders. If you plan to build your MLM with these folks I can promise you will need pain killers for all the headaches you will experience.

Cost of MLM Leads

You must also consider what you pay per lead. There are lead companies that actually sell leads at $5.00 bucks a pop. How many of these can the average person really afford? Network marketing is a numbers game and at such a high cost per lead how can one stay in business. You had better be a super closer. I have talked with several MLM reps who have wasted $1,000′s in MLM leads and had zero sign ups into their MLM company. High cost is not a good way to go.

The Answer

If you want MLM leads that are quality and targeted and fresh then there is a solution and it cost you very little cash if any. The first step in getting quality leads is to use the right kind of bait. The method all of the MLM lead selling people use to catch their leads is not the best kind of bait and doesn’t catch the best fish. If you want quality MLM leads you need to offer something that will peak the interest a serious MLM entrepreneur. Here is your Tip for the day. You need to understand who your target market is and in this industry your target market are people who are in MLM or they are thinking about joining MLM. If you want to draw these folks in you need to offer them something of value. Every MLMer want’s the same thing. They want quality leads they can depend on and they want to grow their business. If you provide this solution you are using the proper bait to catch the right fish. Here is another little tip. Once you teach someone to produce massive leads that are laser targeted and quality then you have a student who will join you in any business you pursue.

You Are In The Drivers Seat

Every network marketer’s dream is to have a lead generating system that will bring them a daily supply of quality and high converting leads. MLMers want a system that will be completely customizable and will not only build your MLM but position YOU as a leader. This system should produce results and can be easily duplicated through your downline. This system should also pay you for attracting MLM leads while you build your MLM business. And finally this system should give you complete control over how many leads you want to produce.

Well you guessed it. A system just like I described is already in place and being used by MLM leaders worldwide. Take a test drive of this lead creation system by following the links at the end of this article.

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